Objective: a legal analysis of Lobong pineapple from the perspective of Geographical Indication law; Supporting industry and Creative Economy. Method: This study is a qualitative study using a normative approach and an empirical legal approach, namely related to the rules and implementation of the Geographical Indication law for registering Lobong pineapple in supporting the industry and creative economy of the community. Findings: Lobong pineapple is one of the horticultural plants that has advantages in Bolaang Mongondow Regency because of its sweet (...) fruit quality. Uniquely, this pineapple only tastes sweet when planted in Lobong village, if planted outside Lobong village, the taste is different, not as sweet as that planted in Lobong village. From the perspective of Geographical Indication (IG) law, Lobong pineapple can be given IG legal protection through registration with the Office of the Ministry of Law and Human Rights (HAM). Registration of Lobong pineapple IG is very important in supporting sustainable industry and creative economy in the utilization and productivity as well as commercialization of Lobong pineapple. The Ministry of Law and Human Rights Office has attempted to register the IG of Lobong pineapple through assistance, but the problems that arise are due to the lack of seriousness and lack of legal awareness of the Bolaang Mongondow district government to register the IG. The government's lack of seriousness regarding administration such as the absence of a Decree of the Regent of the Geographical Indication Protection Community (MPIG) and the absence of academic IG manuscript documents so that IG registration has not been able to be carried out until now. Another obstacle is the lack of concern from related agencies regarding IG registration. The absence of legal protection for Geographical Indication registration will have an impact on farmers, entrepreneurs and also local governments if there is utilization of Lobong pineapple by other parties, both foreign and domestic, for individual interests and will certainly harm the community that has been making and trading the results of the product. Originality: the originality of this study shows the lack of seriousness and lack of legal awareness of the local government about the importance of legal protection of Lobong pineapple through IG registration which will ultimately harm the MPIG community who make and produce derivative products of Lobong pineapple in the form of smoked, crackers, and pickles. (shrink)